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      Comparison, updated

      Best AI agents for Google Business Profile, compared

      Five tools run a Google Business Profile with AI: Fly, Semrush's GBP AI Agent, Paige by Merchynt, Birdeye and Localo. Fly works on it every 4 hours for $24.99 a location a month. Semrush posts weekly, Paige adds social media at $99, Birdeye serves multi-location brands by quote, and Localo is a toolkit you run yourself.

      Start free for 14 daysSee how Fly works
      • Facts from each vendor's own pages
      • Fly is our product

      How we compared

      Five questions decide whether a tool runs your profile or hands you work. Facts come from each vendor's own pages, read on 15 Oct 26; Fly is our product.

      1. Does it act on the profile itself, or hand you tasks?
      2. How often does it work: every few hours, every day or every week?
      3. What waits for your approval, and can you choose?
      4. What it covers: reviews, posts, profile fields, rank, a website, and anything beyond Google.
      5. Price per location, how it is billed, and the free trial.

      All six, side by side

      AI agents and tools for Google Business Profile compared
      What you getFlySemrushPaigeBirdeyeLocaloZapier or n8n
      How it worksActs on its own in the mode you pick: Fly asks first, Fly does the routine or Fly does it all. Reviews of 2 stars or lower always wait for your yes.Automation starts as soon as it is set up, in Semrush's words. You can edit posts before they go live; the help page describes no approval step.On autopilot, or approve content first, your choice. Flags profile changes that need your OK.AI coworkers: Jay for marketing, Myna for operations, Robin for customer experience, with location-level roles and tiered approvals.Software you run: you schedule the posts, reply to reviews and work through weekly tasks. Its AI Agent answers questions; the site does not say it acts on its own.You build each workflow: a trigger such as a new review, an AI step you write, and an action such as a reply or a post.
      How often it worksA full pass every 4 hours, day and night, weekends included. Posts, rank and performance run on their own weekly days.A new post every 7 days and a new photo every 10 days by default. Reviews answered within 24 hours.A task list every day, posts every week, rank reports every month, progress updates every week.Not stated on the pages read.Weekly optimization tasks. Reports weekly or monthly.Whatever you build. A new review can start a workflow as it arrives.
      Review repliesEvery review answered the same day, in your tone. Reviews of 2 stars or lower wait for your yes.Replies within 24 hours to all reviews, positive reviews only or negative reviews only, in your tone and language.Automated replies, negative reviews flagged, review request links and a QR code.A review response agent replies in your brand voice and posts on its own or holds for approval, your choice. A review generation agent asks customers for reviews.Reply to reviews from every location in one view, with templates in your brand voice.A reply action is built in on both platforms.
      PostsA month of posts in your brand's frame, with your own photos, scheduled ahead. Festival posts go up a day early.A post every 7 days by default, each paired with a photo from your gallery.Posts and updates every week, plus offers, photos and short videos made from your photos.Social posts created, scheduled and answered in your brand voice; your best reviews turned into branded posts.Post and offer ideas generated with AI and scheduled weeks ahead on Google and Facebook (Pro).A create post action is built in on both platforms.
      Profile fieldsDescription, categories, services and attributes kept current every pass. Outside edits caught.Writes a keyword-optimized business description during the profile audit. Services, hours and categories are not mentioned.Rewrites the description, services, service descriptions, attributes and social links.Accurate, complete listings on every surface, in Birdeye's words.An audit of the profile with fixes made in the app, and protection against unwanted edits.Not among the built-in actions; it needs a custom call to Google's API.
      Local rankYour keywords read every week on a grid of points around your business, every reading dated.Map Rank Tracker credits: 375 on Base, 1,225 on Pro.Google Maps heatmaps for up to 10 keywords, monthly rank reports and reports on AI answers.Visibility tracked on Google, ChatGPT and Perplexity at every location.Positions for your chosen local keywords, shown on a map.Not included.
      WebsiteA local SEO website built for you and kept publishing new articles. Make it your live site when you like.Not listed in the Semrush Local plans.Builds and hosts a multi-page website, or lists fixes for the site you have.Local pages, thousands live in about 30 days, in Birdeye's words.Builds a website in one click.Not included.
      Beyond GoogleYour Google Business Profile and its website. Social media and directory listings are not part of this agent.Pro adds directory listing management and review generation. Part of Semrush's wider SEO toolkit.Posts to Facebook, Instagram, LinkedIn, YouTube and TikTok. Citations in 62 directories as a $40 a month add-on. White label for agencies.Chatbot, marketing automation, appointments, reminders, surveys and ticketing.Facebook posting and client reports for agencies.Connects Google Business Profile to your other apps.
      Price$24.99 a location a month, or $249.90 a year. In India, Rs 2,499 plus 18% GST a month. 10% to 30% off from 6 locations.$30 a location a month on Base, $60 on Pro, billed annually. Monthly prices are not shown.$99 a location a month. Custom pricing from 10 locations and for agencies.Not published. Its pricing page asks for your number of locations and offers a demo.$39 a month for one profile, or $149 a month on Pro for 2 to 10 profiles, billed annually, plus VAT. Both shown as discounts from $49 and $169.The platform's plan plus the AI model's usage.
      Free trial14 days free on one location, no card.Not stated for Semrush Local on its pricing page.3 days free, then $99 a month. No contract.Not stated; a demo is offered.14 days free, no card. 30-day money-back guarantee.Depends on the platform's own plans.

      Scroll the table sideways to see every tool. Fly is the violet column.

      1. Fly, the GBP Growth Agent

      $24.99 a location a month
      AI agent that runs the profile for you

      Fly is an AI agent that manages your Google Business Profile through Google's official API. A full pass every 4 hours answers reviews, schedules on-brand posts, keeps every field right and reads your rank.

      Strong at

      • A full pass every 4 hours, around the clock, weekends included.
      • Three modes, from approving every change to letting it all run, with low reviews always held for you.
      • Asks you on WhatsApp only for what only you know, such as holiday hours or new photos, one tap each.
      • One price a location with no yearly commitment, in rupees with GST in India.

      Good to know

      • Covers your Google Business Profile and its website. Social media and directory listings are not part of it.
      • The free trial covers one location; more locations are added on a paid plan.

      Best for: Local business owners who want their Google Business Profile run every day without learning a tool, and who approve only what matters.

      See what Fly does, step by step

      2. Semrush Local GBP AI Agent

      From $30 a location a month, yearly
      AI agent inside an SEO suite

      Semrush's GBP AI Agent comes with every Semrush Local plan. It publishes a post every 7 days and a photo every 10 days by default, answers reviews within 24 hours and writes a keyword-optimized business description.

      Strong at

      • Part of Semrush, so the same account reaches Semrush's keyword research and site audit tools.
      • Map Rank Tracker credits come with every plan.
      • Pro adds directory listing management and review generation.

      Good to know

      • Semrush's help page describes the automation running without an approval step.
      • Prices on the Local pricing page are billed annually.
      • The help page does not mention services, hours or categories.

      Best for: Marketers and businesses already on Semrush who want a steady posting and review schedule inside the suite they use.

      Fly vs Semrush GBP AI Agent, in detail

      3. Paige by Merchynt

      $99 a location a month
      AI SEO agent for Google, social media and listings

      Paige by Merchynt runs a daily task list on your Google Business Profile, on autopilot or with your approval first, and also posts to social networks, builds a website and offers directory citations as an add-on.

      Strong at

      • Covers Google, five social networks and short videos from one place.
      • Directory citations in 62 directories as an add-on.
      • White label for agencies: custom domain, logo, colours and emails.
      • Rank reports for AI answers as well as Google Maps.

      Good to know

      • At $99 a location a month, it costs about four times Fly.
      • Rank tracking covers up to 10 keywords.
      • Citations cost $40 a month on top.

      Best for: Businesses that want Google, social media and directory citations handled by one tool, and agencies that resell it under their own brand.

      Fly vs Paige by Merchynt, in detail

      4. Birdeye

      Not published
      AI coworkers for multi-location brands

      Birdeye sells AI coworkers to multi-location brands: Jay for marketing, covering reviews, listings, social media and AI search, Myna for front desk work and Robin for customer experience. Its review agent replies on its own or holds replies for approval.

      Strong at

      • One platform for reviews, listings, social media, chat and appointments.
      • Review replies go out on their own or wait for approval, your choice.
      • Built for multi-location brands, with location-level roles and tiered approvals.

      Good to know

      • Prices are not published; you book a demo to get one.
      • Its pages describe AI coworkers for multi-location brands.

      Best for: Multi-location brands that want reviews, listings, social media and front desk work on one AI platform.

      Fly vs Birdeye, in detail

      5. Localo

      From $39 a month, yearly
      Local SEO software you run yourself

      Localo is local SEO software you run yourself: post ideas you schedule ahead, review replies with templates, weekly optimization tasks and a map of your positions. Its AI Agent answers questions and gives insights.

      Strong at

      • Low price for several profiles: Pro at $149 a month covers 2 to 10, billed annually.
      • A weekly task list for owners who like to do the work themselves.
      • 14 days free with no card, and a 30-day money-back guarantee.

      Good to know

      • You do the work in the app; its AI Agent answers questions rather than acting on the profile.
      • Prices shown are billed annually, plus VAT.

      Best for: Owners and agencies who want a do-it-yourself toolkit with a weekly task list, at a low price for several profiles.

      Fly vs Localo, in detail

      6. Your own automation with Zapier or n8n

      Platform plan plus AI usage
      Workflows you build and maintain

      Automation platforms such as Zapier and n8n connect to Google Business Profile: a new review can start a workflow that drafts a reply with an AI model and posts it. You design each workflow, write the prompts and keep them running.

      Strong at

      • Full control over every step and prompt.
      • Connects the profile to the rest of your apps.

      Good to know

      • Someone has to build, test and maintain each workflow.
      • Profile edits, rank and a website are not among the built-in steps.

      Best for: Teams with someone technical who wants full control and will maintain the workflows.

      Google's Business Agent is a different thing

      Google's Business Agent is a chat on Google Search where shoppers talk to a brand, answered from its Merchant Center products and its website. Google's help page lists a US e-commerce store and a verified Merchant Center account among the requirements to customize it, and does not mention managing a Business Profile's reviews, posts or details.

      Which to pick

      • Pick Fly if you want the profile run every 4 hours, with low reviews held for you, from $24.99 a location a month.
      • Pick Semrush if you already use Semrush and want a weekly post and review schedule inside it.
      • Pick Paige if you want Google, five social networks and directory citations from one tool, at $99 a location a month.
      • Pick Birdeye if you run many locations and want reviews, listings, social media and chat on one AI platform, priced by quote.
      • Pick Localo if you would rather do the work yourself with a weekly task list, especially across 2 to 10 profiles.
      • Build your own with Zapier or n8n if someone on your team can build and maintain the workflows.

      Your Google Business Profile, run every 4 hours

      Fly is an AI agent that manages your Google Business Profile through Google's official API. A full pass every 4 hours answers reviews, schedules on-brand posts, keeps every field right and reads your rank. Read what else Fly does on the GBP Growth Agent page.

      Start free for 14 daysSee how Fly works

      14 days free on one location, no card. Then Rs 2,499 plus 18% GST or $24.99 a location a month.

      Questions

      What is the best AI agent for Google Business Profile?

      It depends on the job. For a profile run around the clock with approvals where they matter, Fly: a full pass every 4 hours from $24.99 a location a month. Inside a Semrush account you already have, Semrush's GBP AI Agent. For Google plus social media and citations, Paige by Merchynt. For many locations on one platform, Birdeye. For a do-it-yourself toolkit, Localo.

      Is there a free AI agent for Google Business Profile?

      None of the five is free after its trial. Fly and Localo give 14 days free with no card, Paige gives 3 days, and Birdeye offers a demo. Building your own with Zapier or n8n costs the platform's plan plus the AI model's usage.

      Is Google's Business Agent the same as these tools?

      No. Google's Business Agent is a chat for shoppers on Google Search, set up through Merchant Center. The tools on this page manage the Business Profile itself: its reviews, posts and details.

      How were these tools compared?

      From each vendor's own pricing and help pages, read on 15 Oct 26 and linked at the end of this page. Fly is our product. Where a vendor does not state something, the table says so.

      Sources

      Read on . Fly is our product; every fact about another tool comes from its vendor's own pages below. Prices and features change, so check the vendor's page before you buy.