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      Comparison, updated

      Fly vs BrightLocal

      BrightLocal is a local SEO toolkit: audits, rank tracking with a geo-grid, details sync, Google post scheduling and review replies across its Track, Manage and Grow plans, from $41 a month for one location. Fly is an AI agent that does the Google Business Profile work itself every 4 hours, for $24.99 a location a month.

      Start free for 14 daysSee how Fly works
      • Facts from each vendor's own pages
      • Fly is our product

      In short

      AI agent that runs the profile for you

      Fly, the GBP Growth Agent

      Fly is an AI agent that manages your Google Business Profile through Google's official API. A full pass every 4 hours answers reviews, schedules on-brand posts, keeps every field right and reads your rank.

      Best for: Local business owners who want their Google Business Profile run every day without learning a tool, and who approve only what matters.

      Local SEO toolkit you run

      BrightLocal

      BrightLocal is a local SEO toolkit: audits, rank tracking with a geo-grid, details synced across key sites, Google post scheduling and review management, across its Track, Manage and Grow plans.

      Best for: Agencies and hands-on owners who want detailed rank tracking and audits, and will act on them.

      Fly and BrightLocal, side by side

      Ten things that decide how your Google Business Profile gets looked after.

      Fly compared with BrightLocal
      What you getFlyBrightLocal
      How it worksActs on its own in the mode you pick: Fly asks first, Fly does the routine or Fly does it all. Reviews of 2 stars or lower always wait for your yes.Software you run: audits, rank tracking, details sync, post scheduling and review replies across three plans.
      How often it worksA full pass every 4 hours, day and night, weekends included. Posts, rank and performance run on their own weekly days.Not stated on the pricing page.
      Review repliesEvery review answered the same day, in your tone. Reviews of 2 stars or lower wait for your yes.Monitoring and responding to reviews across multiple sites on Grow, plus review requests by email, SMS and in store.
      PostsA month of posts in your brand's frame, with your own photos, scheduled ahead. Festival posts go up a day early.Scheduling posts on Google Business Profile from Manage.
      Profile fieldsDescription, categories, services and attributes kept current every pass. Outside edits caught.Business details synced across key sites from Manage; a Google Business Profile audit against competitors on every plan.
      Local rankYour keywords read every week on a grid of points around your business, every reading dated.Up to 100 keywords and four competitors, and a geo-grid for up to five keywords, on every plan.
      WebsiteA local SEO website built for you and kept publishing new articles. Make it your live site when you like.Not listed. Publishing reviews on your website is on Grow.
      Beyond GoogleYour Google Business Profile and its website. Social media and directory listings are not part of this agent.A Local AI Visibility Tracker, citation building at $2 a citation, and a managed SEO service at $1,299 a month.
      Price$24.99 a location a month, or $249.90 a year. In India, Rs 2,499 plus 18% GST a month. 10% to 30% off from 6 locations.For one location: Track $41, Manage $54, Grow $65 a month, or $369, $485 and $584 a year. More locations cost more.
      Free trial14 days free on one location, no card.14 days of full access, no card.

      Where each is strong

      Fly is strong at

      • A full pass every 4 hours, around the clock, weekends included.
      • Three modes, from approving every change to letting it all run, with low reviews always held for you.
      • Asks you on WhatsApp only for what only you know, such as holiday hours or new photos, one tap each.
      • One price a location with no yearly commitment, in rupees with GST in India.

      Good to know about Fly

      • Covers your Google Business Profile and its website. Social media and directory listings are not part of it.
      • The free trial covers one location; more locations are added on a paid plan.

      BrightLocal is strong at

      • Deep rank tracking: up to 100 keywords and a geo-grid on every plan.
      • Audits against competitors and AI visibility tracking on every plan.
      • Citation building pay as you go, and a managed service if you want people.

      Good to know about BrightLocal

      • You act on the reports; the pricing page does not describe an agent that does the work.
      • Google post scheduling starts on Manage and review replies on Grow.

      Which to choose

      Choose Fly if

      • You want the work done, not reports to act on.
      • You want posts, replies and profile fields handled for one price.
      • You want a local SEO website as well.

      Choose BrightLocal if

      • You want deep rank tracking: up to 100 keywords, and a geo-grid for 5, on every plan.
      • You run audits for clients as an agency, or want AI visibility tracking.
      • You want citations built at $2 each, or a managed service at $1,299 a month.

      Moving from BrightLocal to Fly

      1. If BrightLocal schedules posts or answers reviews on your profile, stop that first, so nothing goes out twice.
      2. Sign in to Fly with Google, on Google's own screen, and pick your business. Fly never sees your password.
      3. There is nothing to export: Fly reads the profile, its reviews and its posts from Google.
      4. The first full pass runs in about ten minutes. Choose Fly asks first for the first week if you want to see every change before it reaches Google.

      Your Google Business Profile, run every 4 hours

      Fly is an AI agent that manages your Google Business Profile through Google's official API. A full pass every 4 hours answers reviews, schedules on-brand posts, keeps every field right and reads your rank. Read what else Fly does on the GBP Growth Agent page.

      Start free for 14 daysSee how Fly works

      14 days free on one location, no card. Then Rs 2,499 plus 18% GST or $24.99 a location a month.

      Questions

      What is BrightLocal?

      BrightLocal is a local SEO toolkit: audits, rank tracking with a geo-grid, details synced across key sites, Google post scheduling and review management, across its Track, Manage and Grow plans.

      Is Fly a BrightLocal alternative?

      For running your Google Business Profile, yes: Fly does the replies, posts and profile fields itself every 4 hours. For detailed rank tracking across 100 keywords and client audits, BrightLocal goes further.

      How much does BrightLocal cost?

      For one location, Track $41, Manage $54 and Grow $65 a month, or $369, $485 and $584 a year, with 14 days free and no card, per BrightLocal's pricing page on 15 Oct 26. Fly is $24.99 a location a month.

      Does BrightLocal post to Google Business Profile?

      BrightLocal's pricing page lists scheduling posts on Google Business Profile on Manage and responding to reviews on Grow; it does not describe an agent that writes them on its own. Fly writes and schedules a month of posts in your brand's frame.

      Sources

      Read on . Fly is our product; every fact about another tool comes from its vendor's own pages below. Prices and features change, so check the vendor's page before you buy.